Axioms of Web Design

The reason I chose this Apple Site is because of how clean and simple it is. However it meets all the elements on the rubric of good web design.  The simplicity brings emphasis to the themes they are presenting and leaves a distinct impression that is easy to remember. I Guess that I really wanted this to be the landing page because I loved the simple way the phones held my attention. I loved the way the light hit just at a perfect intersect and the picture was so breath taking that I couldn't forget it.  The real landing page is on the bottom.

   This is actually  the landing page. The apple icon  goes without saying who's site it is.

1 the pragnaz of each item makes it clear what they are marketing. Music is the first item but each other product is presented in such a way that they get there own promotion.

2 They have a strong grid, lines intersect using the rule of thirds with the words and light at just the right places.

3. In the lower right hand corner they actually have a video link to call visitors to action. 

4. The way that the diagonal lines and the light and colors are set up it leads the eye on a z patterned path and ends at the call to action video in the lower right hand corner.

5. The picture intuitively creates a clear message of music. Then they make the free music offer obvious and easy to spot so the customers concern about cost is eliminated. 

6. The button , the lines on the strap and the fingers all help draw attention to the message about music where the contrast occurs. 

7. The pictures and icons are tastefully done. The colors and clarity  make it enjoyable, memorable and it is also very simple and easy to use.

8.As far as I can tell it converts to 3rd and 4th screen devices.